SEO Case Study - BuildXACT Website Re-Design and SEO

About the organisation 

Buildxact provides builders and tradies with simple online business tools. We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first contact and quote to final invoice. Today, Buildxact’s cloud and mobile software is used by construction companies from one or two operators to teams of many, delivering new homes and renovations, as well as small commercial projects. Together they are estimating and project managing hundreds of millions of dollars in profitable construction jobs. Headquartered in Auckland, New Zealand, we have customers spread across New Zealand, New Zealand and North America.

BuildXACT have gone through some significant growth over the last couple of years, however the existing website was a little tired. Our team worked with the marketing and design team at BuildXACT to put together a detailed brief and project plan to build a new website that was focussed around conversion, rankings and information for new customers.

The Project – SEO and Website Re-Design 

  • Full Website re-design
  • Content Strategy
  • User Experience & User Interface
  • Custom Animations
  • Keyword Research
  • Onsite Migration

Objectives of the new website

Digital Eagles worked with BuildXACT to ensure the new website was designed to ensure navigation simplicity, improved site structures, brand equity, enhanced search-ability and mobile first design. Keeping conversion at the front of our minds throughout the entire project we  used large imagery. video, animation, strong call-to-actions and global search to ensure that users get funnelled to the sections of the website that provides the most value.

See the website here:

We build websites for many different business in a wide range of different industries. If you’re looking some help with a new website or an exisiting site redesign get in touch with one of our digital strategists today. You can see more of our work here.