For many small businesses the complete lack of proactive reputation management leaves them in the position of a sitting duck. With little more than just a website to represent you online, you’re in a precarious position if anyone creates an article to target you or even just posts something on social media, as those items could rank for your business name searches. For established local businesses, people may frequently be searching for you by business name — so, having bad stuff rank in branded search results can directly impact your bottom line.
Online reputation management and repair has been a huge growth segment of online marketing for years. Digital Eagles have worked on numerous cases of reputation repair, and it’s quite clear to us that if a business doesn’t invest proactively in developing their online presence and reputation, they will more than likely pay considerable costs later in terms of lost revenues, repairing abrupt damage, and developing out the presence they neglected. Customer expectations grow everyday, a 3 star rating now is seen a a negative review in the eye of your future customers.
Perhaps the only thing worse than under-engaging social media is handling social media badly. No one can damage you as seriously as you can damage yourself if you don’t know what you’re doing. Entrepreneurs and small business employees sometimes develop a paralysis for knowing how to ask for feedback — perhaps because those operating small businesses have to be jacks-of-all-trades to some degree just to be able to run a small business effectively.
But, knowing how to create a great product and being able to do all the things necessary to successfully manage and run a small business doesn’t automatically make you an effective communicator in the internet space.
If you would like to know how to generate more positive reviews and quarantine negative reviews please see our Reputation Management Page or give us a call on