Getting noticed as a local business can be hard. You want to get the attention of anyone who searches for your product or service in your area – but how do you ensure this?
While there is no concrete, ready-made SEO solution, there are many different ways you can boost the presence of your local business online. To help you out, we’ve compiled a list of 5 tried and tested tactics to do just that. Implement these and you’ll be on the fast-track to page one results…
- Use Google My Business
If you’ve never heard of Google My Business – or GMB as it is often referred to – it is a free application that allows you to manage and update your Google business information. This is important because Google won’t rank websites that are missing information or have the wrong information listed. They’re trying to provide the best user-experience possible for those searching for services. And if the user won’t be able to find basic information, they won’t be happy. Make sure your address, phone number, opening hours and business categories are all perfect because, if they’re not, you will be limiting your reach.
- Get listed in local directories
Another key aspect of a high-ranking local SEO campaign is having inbound links coming from trusted nearby domains. This is why you should aim to list yourself in any directory you can, such as Yelp, Yellow Pages, True Local and Local Business Guide. All of these websites are trusted by Google because they are well-known and always used by the public. Adding your business to the list not only ensures that people who use these directories can find you, but also builds your trust with Google.
- Ask customers for reviews
As we’ve already mentioned, Google cares a lot about what others think – in fact, it forms the foundation of what they care about. Positive reviews show Google and anyone who comes across you on their search that what you offer is worth buying. SEO will always favour these options as opposed to businesses with bad reviews or none at all. And the best part is that customers are usually keen to leave a few kind words of recommendation so long as you ask them. Try focusing on Facebook and GMB reviews, as this is what seems to be most SEO-friendly.
- Optimise your website
This might sound obvious, but a lot of people aren’t properly optimising their site – and they’re paying for it big time. Make sure your meta tags, page titles, domain name, keywords and other small but important techniques are done perfectly. On top of that, local businesses should always try to associate themselves as much with the local area as possible, as this is what tells Google that you should be a trusted, top-ranking result for people searching near you.
- Be active and engaging on your social pages
Social media is incredibly powerful, so if you’re not utilising it then your business is missing out! It doesn’t take much to create a Facebook page and post on it a few times a week. Be it special deals, information about your industry or competitions for your followers, the more active and engaging you are, the better it is for your SEO.