Online reviews have a massive impact on your search engine (SEO) rankings and overall business reputation. The issue is, often even your happiest customers don’t take the time to write you a review.
So how can online review generation get more customer reviews for your business?
Getting online customer reviews is not that easy! However, there’s plenty that you can do to increase your success rate. Here are a few tips for a proven ways to implement a review generation and review management strategy:
Use your live-chat system to ask customers to leave a review while they are still on-site. This way, your business is still top-of-mind and your request will be relevant and helpful rather than intrusive and annoying.
You must make the review process seamless. Obstacles that may seem simple, like logging into many different sites to leave a review can be annoying.. The fewer steps involved in leaving a review, the higher the likelihood of customers doing so. So how can you eliminate these steps for your customers? Build out the workflows so when your customer ope or click that you can track the engagement and communicate with them accordingly.
Automate everything with an online review management software. Digital Eagles lets businesses automatically send email review requests to customers at critical moments, such as right after a transaction or service. From this message, happy customers are routed directly to the most popular review sites that you have nominated the target reviews for. The process of leaving a review involves just a tap of a button, especially from mobile.
Here’s some things that you should make sure you also know what NOT to do when asking for customer reviews:
Incentives. Offering incentives in exchange for reviews is against Google’s and Facebook’s terms and conditions, and does not help you understand how your customers actually feel about your products and services. It also looks very unprofessional and your customers can feel pressured, which is not ideal.
Fake reviews. Do not accept or publish reviews written by employees, friends, or anyone associated with your business either. These reviews are biased and will likely be flagged and removed by Googleor Facebook.
Online reviews can become a powerful form of advertisement if you manage them well. Thank customers for their positive feedback, and offer support to customers who left negative reviews. This transparency prevents negative word-of-mouth from spreading and saves your online reputation by proving to existing and potential customers that you value their feedback.
Of course, the only way to ensure your customers leave positive reviews is to provide outstanding products, services, and experiences on a consistent basis. If you make your customers happy, they’ll do your marketing for you.
To see how Digital Eagles can help your business generate more reviews through our review generation platform get in touch with us for a demo. Want to see our own marketing agency reviews?