what is
conversion rate optimization?
You’d be forgiven for scratching your head at this phrase. CRO revolves around split testing websites
or landing pages to ascertain which version performs best. At the crux of conversion rate
optimisation lies the ability to convert more clicks into sales; more users into customers.
Conversion Rate Optimization is an extremely valuable tool to have in your website’s back pocket.
As such, a whole bunch of elements need to be taken into account, including the industry you operate within, the culture of your company, the image you want to portray and of course, the goals you want to achieve.
Content marketing isn’t condensed to one single entity; rather, it encompasses a whole range of services:
Step 1.
Data Collection
This involves getting to know the business and combing through Google Analytics to gather as much information as possible, such as where traffic is coming from.
Step 2.
Goal Creation
Once we’ve covered a good understanding of the business and its website, we determine an overall goal to work towards.
Step 3.
Design Alternative
With said goal in mind, now is time to propose an alternative design that we can split test. This can be as incremental or as multifaceted as need be!
Step 4.
Build Test
With said goal in mind, now is time to propose an alternative design that we can split test. This can be as incremental or as multifaceted as need be!
Step 5.
Review Results
Once tested on a segment of traffic, we can analyse the results and review whether the test was successful in increasing conversions.
